A Member Editorial

By Pat Hunt

I have just finished reading the February 2015 issue of the “New Mexico Stockman,” the magazine for southwestern agriculture published by the New Mexico Cattle Growers’ Association. A lot of the information reviewed in this issue concerns the USDA food pyramid. The pyramid was revamped into “My Plate” in 2010. The plate divides the food groups into five divisions with recommendations for portion sizes. Much to the concern of ranchers and their cattle associations, the protein percentage of the plate is getting smaller and has to share its meager percentage with a strong recommendation to vary the type of protein—away from meat. In fact, in addition to revising the pyramid structure away from meat protein, there is a campaign to promote the idea that a diet higher in plant-based foods and low in animal-based foods is not only healthier but more environmentally friendly. There are many environmental groups that are anti-cattle and they are putting pressure on USDA to reduce meat portions, thus serving their purpose to eliminate ranching.

Read the more here:


Meatless Monday…

It is always discouraging when someone you know decides to follow the “Meatless Monday” movement. It is especially hard to understand when it is a close friend or family member. Why are your friends and family making these choices? Many think it is a better health choice, some are following a proclamation made by a celebrity, and others for personal or religious reasons.

Amanda Radke takes on the challenge of discussing the celebrity angle in her recent blog at

Stella McCartney Tells Fans To Go Meatless On Mondays; Agriculture Responds

 Click here to read the blog

The blog post also includes a video in the “Meat Crusher” series from The American Meat Institute and American Meat Science Association. 

According to the Meat MythCrusher video, meat offers “a number of nutrition benefits that cannot be replaced without other dietary changes. Protein is a necessary part of the diet, and meat and poultry are considered complete proteins, meaning they provide all the essential amino acids needed for health.”

Radke suggests that we should show the video on social media sources to balance the conversation.


Busting Beef Myths by Blog…

As part of the checkoff’s online promotion of “Beef in an Optimal Lean Diet” (BOLD) study results to consumers, five bloggers accepted the checkoff’s challenge to incorporate lean beef into their diet every day for a week and write about the results. One of them – Heather from “Then Heather Said’ – took the challenge one step further by posting three times and busting three common consumer myths about eating beef: nutrition and weight managementcost and preparation intimidation. Her honesty and ability to connect with her readers succeeded in providing beef information to consumers throughout her posts, including links to multiple checkoff resources.

(shared via: My Beef Checkoff News, Friday, August 10, 2012)