As part of the checkoff’s online promotion of “Beef in an Optimal Lean Diet” (BOLD) study results to consumers, five bloggers accepted the checkoff’s challenge to incorporate lean beef into their diet every day for a week and write about the results. One of them – Heather from “Then Heather Said’ – took the challenge one step further by posting three times and busting three common consumer myths about eating beef: nutrition and weight management, cost and preparation intimidation. Her honesty and ability to connect with her readers succeeded in providing beef information to consumers throughout her posts, including links to multiple checkoff resources.
(shared via: My Beef Checkoff News, Friday, August 10, 2012)
Grant County Copper CowBelles 