Meatless Monday…

It is always discouraging when someone you know decides to follow the “Meatless Monday” movement. It is especially hard to understand when it is a close friend or family member. Why are your friends and family making these choices? Many think it is a better health choice, some are following a proclamation made by a celebrity, and others for personal or religious reasons.

Amanda Radke takes on the challenge of discussing the celebrity angle in her recent blog at

Stella McCartney Tells Fans To Go Meatless On Mondays; Agriculture Responds

 Click here to read the blog

The blog post also includes a video in the “Meat Crusher” series from The American Meat Institute and American Meat Science Association. 

According to the Meat MythCrusher video, meat offers “a number of nutrition benefits that cannot be replaced without other dietary changes. Protein is a necessary part of the diet, and meat and poultry are considered complete proteins, meaning they provide all the essential amino acids needed for health.”

Radke suggests that we should show the video on social media sources to balance the conversation.

Beef · News

2013 The Year of the Farmer

Did you know the National Beef Ambassador Program is funded in part by the Beef Checkoff? For every cow sold in the United States one dollar per head is donated to the Beef Checkoff Program, fifty cents going to the state program and fifty cents going to the national program. The Beef Checkoff is essential to our industry because it funds programs to promote our product. They produce all sorts of beef promotional supplies from “Still Safe, Still Nutritious, Still a Family Favorite” billboards down I-5 in California to “I Heart Beef” stickers given out to elementary students in New York State  If you pick up a pamphlet in the grocery store informing you on the benefits of lean beef, chances are there is a red check logo on the back. The Beef Checkoff not only proves on a daily basis why beef is needed in your diet, but works hard to tell the beef production story. That’s where my team and I step in.

Click here to read more of this story by Katie at the National Beef Ambassador blog.